🛠️ Design & Content Related Issues

A good user experience, complemented by appealing visual design, can make parents feel welcome and confident.

• Unclear Hero Section:
  • Have a Single, clear aim - engage visitors, communicate primary value proposition.
  • Relocate secondary information to avoid clutter and maintain a professional appearance.
  • Focus on a singular point for a visually consistent user interface.
  • Eliminate potential issues like screen resizing and overlapping elements (like shown above).

This hero section can only accommodate primary information such as admissions open. Squeezing other info here will lead to a broken experience.

• Unorganized Website Header:
  1. Prominent and Consistent CTA on the Nav Bar: Placing a clear Call-to-Action (CTA) prominently on the navigation bar is essential for prompting user actions throughout their journey on the landing page. By making the CTA the loudest element and ensuring its constant visibility, we create a strong sense of direction, guiding users towards desired interactions at all times.
  2. Strategic Announcement Bar Implementation: The announcement bar should be utilized judiciously to avoid overwhelming users. By limiting it to a single critical piece of information, we can prevent distractions and make it more impactful. Relocating additional announcements to more strategic positions on the page ensures users receive relevant updates without compromising the primary focus.
  3. Static Marquee (Announcement Bar): A static marquee ensures that the information remains clear and easily readable, eliminating distractions caused by moving elements.

Current Nav bar and announcement bar on the website

A good example of website headers

• Maximizing the Impact of Testimonials:
  1. Bold Header Text for Testimonials Section: Grab attention with a compelling header such as "Parents Trust Us." Bold copies immediately convey positive impressions, enticing visitors to explore the testimonials further.
  2. Add Parent/Student Pictures: Boost the credibility of testimonials by incorporating images of parents or students alongside their statements. These visuals create a human connection, enhancing the authenticity and trustworthiness of the feedback.
  3. Leverage External Review Platforms: Showcase organic reviews from external platforms like Google Reviews. By including feedback from a broader audience, you substantiate the validity of the testimonials and instill confidence in potential customers.
  4. Include an Immersive Video: Elevate user experience by incorporating an engaging video in the testimonials section. Videos create a stronger emotional connection and encourage greater interaction than written testimonials.

This is great content for the site, but it’s impact currently is very low.

• Visual Appeal: Good design is key to effective communication. Enhancing the visual appeal of the site can make information more engaging and easier to understand.

Include a CTA in the activities section to encourage parents to check it out in deeper detail if they are interested.

Show off your beautiful campus by adding pictures in the right place - it would interest parents to dive deeper into your campus experience

Enhance UX by showcasing a day in the student's life through captivating pictures, ensuring mobile-friendliness for a seamless experience. Streamline the copy to be non-distracting.

• Balancing Content & User Experience:
  • Utilize visuals and icons strategically to complement content and enhance visual appeal.
  • Aim for a single-scroll content layout to minimize excessive scrolling and improve navigation, especially on mobile devices.
  • Avoid overloading the page with text to prevent distractions from essential information.
  • Ensure crucial details are easily accessible and not overlooked.

• Optimizing User Experience with Consistent Button Style:
  • Implement a consistent, defined, and contrasting button style throughout the site.
  • Enhance user experience with clear and easily recognizable call-to-action points.
  • Intuitively guide visitors to identify and interact with important elements.
  • Improve navigation and increase user engagement with this approach.

A good example of buttons that are well defined and have visual contrast