A good user experience, complemented by appealing visual design, can make parents feel welcome and confident.
Showcase the results at the right place. Seeing this as the very first element in the website isn’t needed.
Have an enticing hero banner for users so that they explore the website further
5 different buttons here for one section isn’t needed
2 buttons for the same action, not needed.
10 different buttons here is jarring for any user
Long scroll like this should be avoided
Unnecessary interactions placed throughout the site like this
Unnecessary interactions placed throughout the site like this
The top section is too small to read and understand
On mobile, content doesn’t resize correctly in images too.
Mobile footer text isn’t readable (font size issue)
Ease of Use: Some parents may find it challenging to locate key information they need. To improve this, we could consider reorganising the site's key content and where they are located.
Login page is crucial for existing parents - placing it under “More > Contact” makes it difficult to find